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IGC SHOW KE
||Each morning before the trade show floor opens, throngs of
show-goers converge in Navy Pier's Grand Ballroom to jump-start their profit strategies for the day. As the buzz of conversation quiets and the stage lights come up, all attention is focused on the day's speaker.
THE NEW RULES OF SOCIAL MEDIA
TUESDAY, AUGUST 20, 11 - 11:50 AM
Nielsen estimates social media and blogs reach 80 percent of all U.S. consumers on the Internet. And it’s growing every day. One out of every seven minutes online is spent at Facebook. A full 91 percent of marketers who implement a social marketing plan see improved leads and revenue within six months.
Yes, social media matters. Even if you can claim to have stellar customer service at your garden center, you’re winning only half the game, says Marketing Maverick Peter Shankman.
Allow your customers to tell your story for you. Give them the ability to use the tools already at their disposal to create their own content that promotes your business.
In this call-to-action keynote, you’ll learn:
- Why word of mouth is the new advertising
- How the “sewing circle” has reemerged online
- Why Yelp is out and personal recommendations are in
Peter Shankman is the author of Can We Do That?! Outrageous PR Stunts That Work - and Why Your Company Needs Them and Customer Service: New Rules for a Social-Enabled World. He is a frequent presenter at conferences worldwide, including South By Southwest, the Public Relations Society of America and the International Association of Business Communicators. Shankman is the Founder and CEO of The Geek Factory, a boutique social media, marketing and PR strategy firm. His clients have included American Express and Walt Disney World. Shankman has appeared on FOX News, CNN and MSNBC, and in publications including The New York Times and The Wall Street Journal.
AFFORDABLE STORE MAKEOVERS WITH
RESTAURANT: IMPOSSIBLE’S TANIYA NAYAK
WEDNESDAY, AUGUST 21, 9 - 9:50 AM
You’ve seen her on cable TV’s Restaurant: Impossible with Chef Robert Irvine, rescuing independently owned restaurants in distress. Taniya Nayak jumps in to help turn around their businesses by completely redesigning their restaurants on a budget of just $10,000 or less. Now, in an industry exclusive, the IGC Show has signed her for this spotlight keynote. In this spirited discussion led by Garden Chic Publisher Cheryl Morey, Taniya will explore the unique challenges you, as IGC owners and operators, face in undertaking a store design makeover.
Taniya’s design portfolio not only includes restaurant makeovers, she has strong experience in retail store design, well positioning her to understand and address IGC store challenges.
Taniya’s experience includes HGTV’s Designed to Sell, where she stages homes for sale to make good first impressions with buyers and drive up final sale prices. In this session, she will help IGC retailers stage their stores with dynamic updates that will get customers spending more. Using before and after photos, Taniya will reveal how she has transformed ordinary retail stores into inspired shopping destinations with simple, targeted updates, all on a budget.
Next, the spotlight turns to questions from real IGC retailers. Together, Cheryl and Taniya will talk store specifics, evaluating the design challenges pictured in the photos submitted to Garden Chic’s editorial offices, and work collaboratively to find fast, practical solutions. Indeed, one garden center’s design dilemma is the industry’s opportunity to move garden retailing forward, securing the loyalty of consumers now and in the years to come.
INTERNATIONAL RETAIL EXPERT
GARDEN RETAILING AS USUAL?
THERE'S NOTHING ‘USUAL ABOUT IT!
THURSDAY, AUGUST 22, 9 - 9:50 AM
There is no more status quo in what we do. Get ready, because retailing is changing more in the next five years than we've seen in the last century, experts say. And change is good. When our businesses move in the same direction as our customers' expectations, we come out the clear winners: "My local garden center really gets me." So what does the new consumer really want? And how do we keep them coming back to our stores in the years to come? This IGC Spotlight Keynote from internationally acclaimed garden retail guru John Stanley looks at these hot button secrets to success and many more:
John is an internationally respected expert who has contributed to garden retail for more than 20 years in 15 countries. He works with garden centers and nurseries around the world, assisting with merchandising, staff and management training, customer flow, customer service and image. He has been in retailing all his life, growing up above his father’s pharmacy shop in the U.K. He has a Master of Science (Horticulture) degree from the University of Essex. His winning ideas in consultancy and charismatic presentations are reflected in the huge successes achieved by his globally diverse clients. John writes exclusively for Garden Chic magazine in the United States.